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Guidance for sponsors of consumer reports on health care quality

Disseminate Your Report

Dissemination refers to both making your report available when and where it is needed and making sure that your audience is aware and interested enough to get the report and use it.

Distribute Your Report

What decisions will you make to ensure that your report reaches the people for which it is intended? Read this section to understand the choices you have and the issues you need to consider when planning your distribution strategy.

• Media for a Quality Report
• Placement and Distribution Channels for a Quality Report
• Timing for a Quality Report

Promote Your Report

What will you do to generate and sustain interest in your quality report and motivate your target audience to use? Read this section to learn why you need to promote your report, the initial steps you can take to make your promotional efforts more effective, and the strategies you can use to “touch” your audience through multiple channels and over time.

• Why You Must Promote Your Report
• Understanding and Using the Lessons of Social Marketing
• Clarifying Your Objectives for Promotion
• Acting Early to Ensure Effective Promotion
• Timing Promotion for Maximum Impact
• Using Multiple Promotion Strategies