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Talking Quality : Guidance for sponsors of consumer reports on health care quality
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Guidance for sponsors of consumer reports on health care quality

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Tips on Designing a Quality Report

It takes good design as well as good writing to create a clear and effective consumer report on quality. You can use design features to:

  • Attract and hold the attention of your intended audience.
  • Help readers find information of personal interest.
  • Help readers make appropriate comparisons and interpret them correctly.

To create a good design, you’ll need to apply some basic design principles, work effectively with your design team, and get feedback from your intended audience to be sure your design is working well. This section offers tips to help you with these tasks.[1]


[1] Some of this content is adapted from McGee J. Toolkit for Making Written Material Clear and Effective. Written by Jeanne McGee for the Centers for Medicare & Medicaid Services. Posted October 20, 2010 at http://www.cms.gov/WrittenMaterialsToolkit/01_Overview.asp#TopOfPage