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Guidance for sponsors of consumer reports on health care quality

How Will You Ensure That the Report Meets Your Audience’s Needs?

Given all the time, money, and effort you are investing in developing and distributing a quality report, you want to be sure that your report is as effective as possible. In other words, you want every aspect of the report to work as well as it can for your audience.

The best way to do this is to test each aspect of your report and your dissemination strategy with your audience and other stakeholders during the developmental phase of the project. This testing is especially important when you are introducing information that is new and complex.

This kind of testing is distinct from evaluating your report and your dissemination strategy after it has been carried out. To learn more about that aspect of a project, go to Assess Your Reporting Project.

• Read why you want to test materials.
• Learn about The Basics of the Testing Process.

Also in "Develop Strategies: What You Need To Do"

• What Role Will You Play as a Report Sponsor?
• How Will You Pay for This Project?
• How Will You Manage This Project?
• How Will You Gain the Trust of Providers or Plans?
• How Will You Ensure that the Report Meets Your Audience’s Needs?
• How Will You Distribute and Promote the Report to Your Audience?
• How Will You Assess Whether You Achieved Your Goals?